About us: Keep moving
ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyones life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arcteryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Responsibilities:
- Develop and execute livestream operational strategies for TikTok Indonesia; manage service providers, hosts, and influencers; analyze livestream data; and take full responsibility for performance and profitability on the platform.
- Oversee livestream operations including, but not limited to, content direction, scene setup, theme planning, script optimization, and fan interaction to increase engagement and loyalty.
- Build and manage the livestream team, including service providers and hosts; design strategies for livestream engagement, training programs, and new host incubation plans.
- Plan and manage livestream product structure for each brand account, including category performance across different sales cycles.
- Organize livestream product testing, product listing, and bundling strategies based on data analysis.
- Develop livestream capability enhancement plans, ensure implementation, and follow up on progress.
- Strategically plan and coordinate short video traffic and sales targets.
- Lead planning and execution of livestream promotional events.
- Monitor key factors affecting store ratings daily, including compliance scores; ensure regular follow-up, maintenance, and improvement.
- Conduct data analysis for ad placements, short video performance, audience insights, reputation scores, and product performance.
Requirements:
- Minimum 2 years of experience in TikTok brand operations or working directly at TikTok; strong understanding of livestream commerce processes and TikTok marketing tools.
- At least 1 year of experience in brand team management, with a strong grasp of brand operations and organizational structuring.
- Fluent in English; proficiency in Chinese is a plus to communicate with teams in China HQ.
- Strong result-orientation, self-driven with excellent problem-solving skills; able to thrive under pressure and adapt to the fast-paced e-commerce environment.
