Strategy & Planning, Develop and lead the overall trade marketing strategy aligned with business objectives, translate brand and marketing strategies into actionable channel plans Identify growth opportunities across General Trade, Modern Trade, and B2B channels
Channel Management, Design channel-specific programs to increase distribution, visibility, and sales, Monitor and optimize channel performance (GT, MT, Horeca, Ecommerce.) Ensure effective execution of trade initiatives across regions
Promotion & Activation, Plan and execute trade promotions, in-store activations, and campaigns, manage merchandising standards and POSM (Point of Sales Materials), Evaluate ROI and effectiveness of all trade activities
Sales Support & Collaboration, Work closely with Sales teams to ensure alignment and execution excellence, provide tools, insights, and programs to support sales targets, Collaborate with Brand/Marketing team for campaign rollout in the market
Budget Management, Manage and allocate trade marketing budget efficiently, Track spending and ensure maximum ROI on investments
Market & Competitor Analysis, Analyse market trends, shopper behaviour, and competitor activities, provide insights and recommendations to improve performance
Team Leadership, Lead, develop, and mentor the trade marketing team, Set KPIs and monitor team performance
