Head of Marketing

Key Responsibilities

• Lead the customer marketing strategy across Indonesia and key commercial channels.
• Develop annual customer, channel, and activation plans aligned with business priorities.
• Translate regional and global strategies into locally relevant commercial initiatives.
• Drive execution excellence across On-Trade, Off-Trade, and E-commerce channels.
• Identify customer, consumer, channel, and market opportunities to accelerate growth.
• Manage marketing investments and budgets, ensuring strong ROI and business impact.
• Monitor commercial performance, KPIs, and effectiveness of marketing activities.
• Lead agency and external partner relationships.
• Oversee the development and execution of customer programs, promotional activities, and marketing assets.
• Partner closely with Sales, Marketing, Finance, Procurement, and regional teams.
• Lead, coach, and develop the Customer Marketing team.
• Travel regularly across Indonesia to assess market execution and identify opportunities.

What We're Looking For

• 10+ years of experience in Customer Marketing, Trade Marketing, Commercial Marketing, Brand Marketing, or Sales.
• Proven experience leading teams and developing talent.
• Strong understanding of customer and channel strategy.
• Experience managing marketing budgets and commercial investments.
• Exposure to On-Trade, Off-Trade, and/or E-commerce environments.
• Experience working with agencies, distributors, and external partners.
• Strong commercial and financial acumen.
• Excellent stakeholder management and influencing skills.
• Ability to translate strategy into practical, measurable execution.
• Strong analytical, project management, and presentation skills.
• Experience working in multinational, regional, or matrix organizations.
• Bachelor's degree in Business, Marketing, or a related field.
• Willingness to travel extensively across Indonesia.