Develop and execute marketing communication strategies aligned with corporate branding and commercial objectives.
Ensure consistent brand identity, messaging, and tone of voice across offline and digital channels.
Plan, execute, and optimize integrated marketing campaigns across ATL, BTL, digital, and on-ground activations with clear performance metrics.
Drive digital performance initiatives, including paid media, SEO/SEM, social media, and analytics, to support lead generation and patient acquisition.
Collaborate with internal stakeholders to align marketing initiatives with service priorities.
Manage agency partners and vendors to ensure high-quality, timely, and cost-effective execution.
Monitor and report campaign performance, brand health metrics, and digital KPIs, providing actionable insights for improvement.
Qualifications
Bachelor's degree in Marketing, Communication, Business, or a related field (Master's degree is an advantage).
Minimum 8–12 years of experience in marketing communication, branding, or digital marketing, preferably within agency, hospital, healthcare, pharmacy, or related industries.
Proven experience leading integrated marketing teams and managing multi-channel campaigns.
Strong understanding of branding, digital performance marketing, and marketing analytics.
Hands-on experience working with creative, media, and digital agencies.
Strong leadership, communication, and stakeholder management skills.
