Head of Marketing

Responsibilities

• Develop and execute comprehensive marketing and sales strategies to achieve project sales targets and revenue objectives.
• Lead the overall marketing and sales strategy, including market positioning, pricing, promotion, distribution channels, and sales programs.
• Take full ownership of sales performance, revenue achievement, sales velocity, and overall commercial performance of the apartment project.
• Develop and execute integrated marketing campaigns across digital marketing, social media, events, exhibitions, property portals, database marketing, and other relevant channels.
• Build and maintain strong relationships with property agents, brokers, strategic partners, corporate clients, investors, and key customers.
• Lead, manage, motivate, and develop the Marketing & Sales team to consistently achieve and exceed targets.
• Establish sales forecasts, sales pipelines, marketing budgets, KPIs, and performance monitoring systems.
• Conduct regular market and competitor analysis, including pricing, product offerings, promotional strategies, consumer behavior, and market trends.
• Develop effective promotional programs, sales incentives, and customer acquisition strategies to increase leads, conversion rates, and sales absorption.
• Collaborate closely with Product Development, Finance, Legal, Customer Service, and other departments to ensure smooth execution of sales and marketing activities.
• Monitor marketing effectiveness and ensure optimal utilization of the allocated marketing budget.
• Prepare regular management reports covering sales performance, market conditions, campaign effectiveness, sales pipeline, and strategic recommendations.
• Maintain strong relationships with key stakeholders and continuously identify new business opportunities to accelerate project sales.

Qualifications

• Bachelor's degree in any major
• Minimum 8–10 years of experience in Property Marketing & Sales, preferably with strong exposure to apartment/high-rise residential projects.
• Minimum 3–5 years of experience in a managerial or head-level position.
• Proven track record of achieving sales targets in the property/real estate industry, particularly for high-value residential projects.
• Strong understanding of the apartment market, property investment, customer behavior, and real estate sales processes.
• Demonstrated ability to develop and execute end-to-end marketing and sales strategies, from project launch through sustained sales performance.
• Strong network with property agents, brokers, corporate clients, investors, and strategic partners is highly preferred.
• Strong skills in strategic planning, business development, negotiation, communication, presentation, and stakeholder management.
• Good understanding of digital marketing, CRM, lead generation, sales funnels, and sales analytics.
• Highly target-driven with strong commercial acumen and the ability to manage sales targets, revenue targets, budgets, and KPIs.
• Strong analytical and problem-solving skills with the ability to translate market insights into effective commercial strategies.
• Excellent interpersonal skills, proactive mindset, and strong decision-making capabilities.
• Willing to work in a fast-paced, target-oriented environment with high mobility.
• Experience handling premium/luxury apartment or high-rise residential projects will be a strong advantage.