Head of Brand & Communication

As Head of Brand & Communication, you will be accountable for shaping and safeguarding FWD's brand, ensuring strong governance, disciplined execution, and a clear, trusted voice in the market. You will provide strategic direction while overseeing end‑to‑end execution across brand strategy, go‑to‑market integration, digital channels, activations, and corporate communications.

Key Responsibilities

· Own and approve brand positioning, narrative, and messaging architecture

· Ensure consistent application of brand guidelines and Group brand governance standards

· Drive integrated and disciplined go‑to‑market execution across campaigns and launches

· Provide strategic oversight for digital channels, brand activations, events, and partnerships

· Lead corporate communications, media relations, and reputation management, including issue and crisis communications

· Set performance expectations, manage budgets, and provide clear executive‑level reporting

· Lead, develop, and build a high‑performance Brand & Communications team

Key Qualifications

· Proven senior leadership experience in brand strategy, marketing communications, and multi‑channel execution

· Strong track record in brand governance, reputation management, and execution discipline

· Demonstrated ability to align and influence cross‑functional stakeholders at senior and executive levels

· Experience leading integrated go‑to‑market initiatives, ensuring consistency across brand, digital, activation, and communications

· Sound judgement with a performance‑ and outcome‑oriented mindset

· Strong decision‑making capability in complex, fast‑moving environments

· Experience working with Group or regional stakeholders, media, agencies, and external partners is highly desirable

Why Join FWD

· Play a critical leadership role in shaping one of the most dynamic insurance brands in Indonesia

· High visibility and close collaboration with the Executive Leadership Team

· Opportunity to lead with impact in a transformation‑driven organization