We are seeking a Content Specialist to develop and implement strategic marketing initiatives for a healthcare services provider. The role will focus on driving brand awareness, generating leads, and optimising campaign performance across digital campaign and offline activation.
Key Responsibilities
- Develop strategic marketing plans to increase brand visibility, engagement, and lead generation
- Execute marketing campaigns across digital channels (SEO, SEM, paid ads, social media) and a little bit offline activation (events, ATL/BTL promotions)
- Track, analyse, and report on campaign performance, providing actionable insights for continuous improvement
- Contribute to marketing materials including paid advertisements, social media content, and articles
- Collaborate with the Visual Marketing team to ensure content is relevant and audience-focused
- Maintain and update the company website and social media channels, developing content plans and analysing engagement metrics
- Produce weekly and monthly performance reports for Marketing Manager
- Partner with operations teams to design campaigns aligned with clinic services and customer needs
- Ensure all promotional activities reflect the brand and service standards of the clinic
Requirements
- Bachelor's in Marketing, Communication, Business, or Public Relation
- 1-2 years in marketing, ideally with digital & offline campaign experience
- Has worked in healthcare, clinics, hospitals, beauty/aesthetic, retail, or F&B services
- Comfortable managing both digital marketing performance and offline activation
- Strong knowledge of content creation and paid ads, but also familiar with event marketing & BTL campaigns
- Hands-on in managing websites & social media, including content planning and analytics
- Able to collaborate cross-functionally (with Creative & Operations)
Apply Now and make a difference!
