Job Title: Growth Marketing Manager - Residential Leasing (Wellington, NZ focus)
Location: Remote
Role Type: Full-Time (8 hours/day Monday-Friday, NZST/NZDT)
Salary Range: A$1750 - $2,500
Who We Are
At Reef, we help top talent find remote roles with established companies across Western markets. We only work with the best candidates and match you with companies who are serious about long-term growth and value you accordingly.
About The Role
We are hiring a Growth Marketing Manager to increase tenant demand and reduce vacancy across a premium residential portfolio in Wellington. You will design and run efficient, test-led campaigns that drive qualified viewing bookings from target segments such as PhD students, single professionals and couples. Success means more qualified viewings, more applications and faster lets at an acceptable cost per result. This is a remote role aligned to core NZST/NZDT hours.
Key Responsibilities
- Build a practical growth plan covering paid social, search and organic, prioritising Instagram and Meta, with scope to test Google and TikTok
- Define audiences and geo targets around Wellington, create compelling creative and copy, and deploy rapid A/B tests to lift CTR and conversion
- Stand up simple landing pages or optimised listings with clear CTAs to book viewings, tracking end to end using UTM parameters and GA4
- Implement retargeting and nurture sequences for website visitors and portal engagers to increase viewing bookings
- Integrate campaign flows with viewing software and CRM, ensuring every qualified lead is routed to book a slot and is trackable to outcome
- Report weekly on cost per qualified viewing, cost per application, application to let conversion and vacancy days, with clear recommendations on next tests
- Manage budgets tightly to ROI, scaling what works and pausing what does not, with a bias to fast iteration and learnings
Requirements
- Minimum three years in growth or performance marketing for B2C, with proven results in ANZ markets
- Hands-on with Meta Ads Manager and Instagram; working knowledge of Google Ads and TikTok Ads
- Confident with GA4, Looker Studio and UTM discipline to measure the full funnel from click to viewing to let
- Strong creative and copywriting skills for short-form social and landing pages, plus practical A/B testing experience
- Experience driving enquiries for property, residential leasing, marketplaces or similar local demand funnels is highly valued
- Excellent written and spoken English for clear campaign briefs, reporting and stakeholder updates
- Fast and reliable internet connection; your own laptop or desktop suitable for the role; a quiet working environment; a good quality microphone or headset
Tools and Systems
- Meta Ads, Instagram, Google Ads, TikTok Ads
- GA4 and Looker Studio for dashboards
- Landing page builders such as Webflow or Unbounce
- Viewing and booking platforms integration experience is a plus (for example Renti or similar)
Success Metrics (KPIs)
- Cost per qualified viewing and cost per application within target
- Increased viewing bookings and application volume month on month
- Improved application to let conversion and reduced vacancy days
- Clear weekly reporting and actionable test plans
Benefits
- Competitive base salary
- Direct contract with established, rapidly growing business
- Growth potential as business scales to higher revenue targets
