Growth Marketing Manager

Company Description

At Friendchised, we partner with franchising brands to grow their business through lead generation, digital marketing, and as a resourceful and expansive platform, we connect prospective franchisees with business opportunities that suit their preferences and goals.

Now were looking for a Growth & Digital Marketing Manager who will own our marketing enginefrom campaigns and social media to partnerships and performance marketingto drive qualified leads and accelerate our growth.

Role Description

This is a full-time, on-site role for a Growth Marketing Manager located in Tanjung Duren Selatan, Grogol Petamburan, West Jakarta. The Growth Marketing Manager will be responsible for developing and implementing marketing strategies to drive business growth. Day-to-day tasks include managing marketing analytics, executing marketing automation, and overseeing project management. The role also requires conducting web analytics and optimizing marketing campaigns to ensure successful outcomes.

1. Growth & Lead Generation

• Build and execute multi-channel marketing campaigns to generate franchise leads.
• Optimize funnels across awareness engagement lead conversion.
• Experiment with growth tactics (A/B testing, retargeting, marketing automation).

2. Digital Marketing

• Plan and manage paid ads (Google Ads, Meta Ads, LinkedIn Ads).
• Oversee SEO/SEM, website landing pages, and digital content strategy.
• Run email marketing and CRM automation to nurture leads.
• Monitor and optimize CAC (Customer Acquisition Cost) and CPL (Cost per Lead).

3. Social Media & Partnerships

• Manage Friendchiseds brand presence across LinkedIn, Instagram, and other channels.
• Develop partnership campaigns with franchise associations, business communities, and influencers.
• Create engaging content strategies that position Friendchised as a trusted franchise growth partner.

4. Analytics & Optimization

• Track KPIs: leads generated, CPL, engagement rate, ad ROI, and funnel conversion rates.
• Analyze campaign data and recommend continuous improvements.
• Provide monthly performance dashboards and insights to leadership.

5. Cross-Team Collaboration

• Align with the franchise sales team on lead quality and follow-ups.
• Work with design/content partners to develop digital assets.
• Ensure all marketing efforts support Friendchiseds revenue and brand growth goals.

• 3+ years experience in growth marketing & digital marketing (B2B, SaaS, or F&B preferred).
• Proven track record in lead generation, digital campaigns, and funnel optimization.
• Strong expertise in SEO/SEM, paid ads, email automation, and analytics tools.
• Familiar with CRMs and social media management tools.
• Data-driven mindset with ability to translate insights into actionable strategies.
• Entrepreneurial, creative, and thrives in a fast-paced startup environment.

• Key role in shaping the growth & marketing strategy of a scaling startup.
• Direct impact on Friendchiseds lead pipeline and brand visibility.
• Growth-driven, collaborative culture.

If youre a data-driven marketer who loves scaling funnels, driving digital campaigns, and generating high-quality leads, wed love to meet you. Apply now and help us grow Friendchised to the next level!