Group Brand Manager

#BeOneofOurFaces!

Joining FACETOLOGY means becoming part of a dynamic beauty brand. We are a human-centric environment, driven by the purpose of enhancing quality of life through our products.

As an Group Brand Manager, you will:

Brand Strategy & Management

1. Develop and execute long-term brand and marketing strategies aligned with company business objectives
2. Define communication direction, and value proposition for each brand/product under management
3. Ensure consistency of brand identity, messaging, tone of voice, and visual direction across all channels
4. Monitor market trends, competitor activities, consumer behavior, and emerging digital trends to identify growth opportunities and strategic initiatives

Digital Marketing & Campaign Management

1. Lead integrated marketing campaigns across digital and offline platforms including social media, KOL/influencer channels, e-commerce etc.
2. Oversee campaign planning, execution, timeline management, budget allocation, and post-campaign evaluation.
3. Ensure campaigns are aligned with brand objectives, target audience, and business KPIs.
4. Analyze campaign performance and optimize strategies based on data and insights.

Social Media, Content & Community Leadership

1. Lead overall social media and content strategy across all brand platforms.
2. Manage and mentor in-house Social Media, Content, and Creative teams to produce engaging, high-performing, and brand aligned content.
3. Ensure content strategy supports brand storytelling, customer engagement, community growth, and commercial objectives.

KOL & Influencer Marketing

1. Develop and oversee overall KOL/influencer marketing strategy including brand partnerships, ambassador programs, seeding initiatives, and campaign collaborations.
2. Lead and guide the in-house KOL Specialist team to ensure effective execution, relationship management, and campaign performance.
3. Monitor KOL effectiveness, campaign impact, engagement metrics, and ROI optimization.
4. Build and maintain strong relationships with agencies, creators, talents, and industry partners.

Product & Brand Development

1. Collaborate closely with Product Development team on product ideation, market validation, consumer insights, and launch strategy.
2. Contribute to product positioning, naming, packaging direction, pricing input, and overall product storytelling.
3. Provide market and customer insights to support innovation and business growth opportunities.

Team Leadership & Cross-Functional Collaboration

1. Lead, mentor, and develop a sizable in-house marketing team across Brand, Content, Social Media, and KOL functions.
2. Set clear goals, KPIs, workflows, and development plans for team members.
3. Foster a collaborative, agile, and high-performance working culture.
4. Work closely with Product Development, Sales, Finance, and Management teams to ensure alignment between brand strategy and business priorities.
5. Coordinate with external agencies, vendors, media partners, and strategic collaborators when necessary.

Qualifications:

1. Bachelor's degree in Marketing, Business, Communications, or related field.
2. Minimum 8 years of experience in Brand Marketing, Digital Marketing, or Integrated Marketing roles.
3. Strong experience managing digital first brands, social media strategy, and influencer/KOL marketing.
4. Proven experience leading and managing sizable in-house marketing teams.
5. Experience in beauty, skincare, FMCG, retail, lifestyle, or consumer-driven industries is highly preferred.
6. Strong understanding of digital ecosystem, consumer trends, social commerce, and brand building.
7. Experience collaborating with Product Development teams is a strong advantage.
8. Strong analytical thinking, project management, communication, and leadership skills.