Digital Marketing Specialist

Background:

PT Borneo Pasifik Global is expanding its business into the sports and lifestyle industry through its padel-focused business unit, YOLO Padel & Lifestyle, with venues located in Pluit, Slip, and Lebak Bulus.

As YOLO Padel & Lifestyle continues to grow, a strong digital presence has become essential to increase brand awareness, drive venue traffic, and convert online engagement into bookings and memberships. To support this, PT Borneo Pasifik Global is seeking a Digital Marketing Specialist who will manage digital channels, execute campaigns, analyze performance, and ensure a seamless digital journey for customers across social media, website, and messaging platforms.

Requirements:

- degree in Marketing, Communications, Digital Media, or related fields.

- Minimum 2 years of experience in digital marketing or social media management, preferably in sport, lifestyle, or F&B industry.

- Strong understanding of social media algorithms, Meta Ads, and Google Ads.

- Familiar with Google Analytics, Meta Business Suite, and email marketing platforms.

- Creative, analytical, and up-to-date with digital trends and sports marketing.

- Excellent written and visual communication skills.

- Passionate about padel, sports, and community engagement.

Job Descriptions:

- Manage all social media accounts (Instagram, TikTok, Facebook, etc.) actively and consistently.

- Create and maintain a weekly and daily content calendar (feed posts, stories, reels, highlights, etc.).

- Engage with followers and digital communities to build strong online engagement.

- Analyze content performance, including reach, engagement rate, and follower growth.

- Plan and execute digital campaigns (monthly promotions, events, membership programs).

- Run paid ads (Meta Ads / Google Ads) to boost visibility, website traffic, and booking conversions.

- Coordinate with the design team to produce visually appealing and on-brand promotional materials.

- Create and send newsletters or email blasts to customers and community members.

- Develop and manage WhatsApp marketing strategies (promo info, event reminders, membership renewals).

- Monitor open rate, click rate, and response rate from digital campaigns.

- Update website content (schedule, promos, articles, events) regularly.

- Monitor website traffic and conversions using tools like Google Analytics or similar.

- Ensure a smooth user experience on the website, especially for online booking.

- Prepare monthly digital marketing reports covering campaign results, audience growth, and conversion metrics.

- Evaluate campaign performance and recommend improvements for digital strategy.

- Conduct market and competitor research to identify new trends and creative opportunities.