Digital Marketing Specialist

Key Responsibilities:

• Plan, execute, and optimize paid media campaigns across Google Ads, Meta, TikTok, and other ad platforms.
• Develop and test ad creatives in collaboration with design and content teams.
• Monitor and report on campaign performance metrics (CPC, CTR, CPA, ROAS, etc.).
• Conduct A/B testing and apply data insights to improve performance continually.
• Manage ad budgets and ensure spend efficiency aligned with business goals.
• Identify growth opportunities in new platforms or markets.
• Work closely with analytics, sales, and product teams to align on KPIs and user acquisition strategies.
• Stay current with digital marketing trends, platform updates, and best practices.

Qualifications:

• 2–3 years of experience in performance marketing, specifically in paid ads.
• Proven track record in managing performance ad campaigns with measurable results.
• Strong knowledge of Google Ads, Meta Business Manager, and other ad platforms.
• Proficiency in web analytics tools (e.g., Google Analytics, GA4, Looker Studio).
• Comfortable working with budgets of varying sizes, optimizing for efficiency.
• Excellent analytical skills and experience with A/B testing and conversion optimization.
• Familiarity with CRM and marketing automation tools is a plus (e.g., HubSpot, Klaviyo).
• Experience in eCommerce, SaaS, or mobile apps is a bonus.