Digital Marketing Specialist

Responsible for planning strategies, conducting A/B testing, and managing effective digital advertising strategies to increase brand awareness, consideration, and funnel conversion, including website/app traffic, transactions, new members, and revenue. The role involves collaborating with brand and vertical teams to ensure the achievement of key metrics across all brands.

Requirement

Min 3 years experience in Digital Ads / Digital Marketing

Skills and Competencies

• Strong understanding of digital marketing trends.
• Experience in planning and managing multi-channel marketing campaigns.
• Excellent analytical skills to measure the effectiveness of digital advertising campaigns.
• Outstanding communication and presentation skills.

Technical Skills

• Experience with marketing analytics tools: Meta Ads & Business Manager, TikTok Ads & Business Center, Google Analytics 4, Google Ads Account.
• Proficiency in Microsoft Office (especially Excel and PowerPoint) or related marketing software.

Additional Qualifications

• Proficiency in English (spoken and written) is preferred.
• Experience in social media marketing and digital advertising is an advantage.