About Us:
We are a fast-growing group company with diverse business verticals, including IT solutions, trading and distribution, and sports venue management. As we continue to expand our footprint, we are looking for a highly skilled Digital Marketing Specialist to drive digital growth, enhance brand visibility, and deliver impactful campaigns across our portfolio.
Job Summary:
The Digital Marketing Specialist will play a critical role in creating and executing innovative strategies tailored to the unique needs of each business vertical. You will manage digital campaigns that engage target audiences, build brand loyalty, and drive measurable business results for our IT, trading, and sports management businesses.
Key Responsibilities:
1. Strategic Planning and Execution
- Develop and execute multi-channel digital marketing strategies for the groups IT, trading & distribution, and sports management divisions.
- Tailor campaigns to meet the unique market demands and customer profiles of each industry.
2. Content Development and Management
- Create compelling content, including blogs, videos, and social media posts, customized for the IT, trading, and sports industries.
- Collaborate with internal teams and external agencies to ensure content resonates with target audiences.
3. SEO and SEM Management
- Optimize websites and digital platforms for organic search performance (SEO).
- Manage paid campaigns (Google Ads, LinkedIn Ads, and social platforms) to drive leads and increase ROI.
4. Lead Generation and Customer Engagement
- Implement strategies to generate qualified leads for IT solutions and trading verticals.
- Enhance audience engagement for sports venue bookings, events, and memberships through targeted digital campaigns.
5. Performance Analytics and Reporting
- Track KPIs such as website traffic, conversion rates, and campaign ROI using tools like Google Analytics.
- Provide insights and actionable recommendations for continuous campaign improvement.
6. Social Media Strategy
- Manage social media campaigns to drive engagement for sports venues, IT products, and trading services.
- Use creative storytelling to position our brands as industry leaders.
7. Collaboration Across Verticals
- Work closely with business unit heads to understand vertical-specific goals and align digital strategies accordingly.
- Coordinate with designers, developers, and sales teams to implement effective campaigns.
8. Stay Ahead of Trends
- Monitor industry trends, tools, and technologies across IT, trading, and sports management sectors to keep our strategies cutting-edge.
Qualifications:
- Bachelors degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing, with exposure to multi-vertical environments.
- Strong understanding of lead generation, content marketing, SEO, and PPC advertising.
- Proficiency in tools such as Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools (SEMrush, Ahrefs).
- Experience in managing campaigns across industries like IT, distribution, and sports management is a plus.
- Excellent organizational skills and the ability to work across multiple projects simultaneously.
Preferred Skills:
- Experience in creating campaigns for SaaS, B2B trading, and sports venue management.
- Familiarity with CRM platforms (HubSpot, Salesforce) and email marketing tools.
- Basic graphic design or video editing skills (Canva, Adobe Creative Suite).
Why Join Us
- Be part of a dynamic, fast-paced group company with businesses spanning IT, trading, and sports management.
- Work on diverse, exciting projects that make a real impact.
- Competitive salary, career growth opportunities, and a collaborative environment.
- A chance to shape the digital presence of multiple brands in growing markets.
