At AIA weve started an exciting movement to create a healthier, more sustainable future for everyone
As the largest listed company on the HKSE, weve been proudly making a difference across Asia for over a century. We believe in empowering every one of our people to find their &aposbetter&apos - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives, build healthier societies and cultivate healthier environments that better everybody. If you believe in better, wed love to hear from you.
AIA is hiring Customer Campaign Manager who responsible for the development of programs and customer engagement to achieve company targets, such as VONB and repurchase rates
Role & Responsibilities:
- Capable of working independently to design ECM programs that consider the unique constraints of each channel.
- Capable of persuading and collaborating with all channels to develop and implement up-sell and cross-sell programs or communication plans.
- Collaborated closely with product development teams, distribution channel, sales teams, and various stakeholders to gather insights and align on ECM program proposition strategy.
- Developed loyalty programs focused on encouraging repurchases and highlighting product value, significantly boosting customer engagement and repurchase .
- Conceptualized and developed impactful marketing collateral, including e-flyers, WhatsApp images, landing pages for the web, in collaboration with the Brand Communication team to effectively communicate the value proposition and enhance sales efforts and customer understanding.
- Tracked engagement metrics (marketing funnel), campaign performance, and customer journey analytics to identify areas for improvement and enhance retention strategies .
- Liaise with the Customer Insight Product Team to gather data and insights on customer behavior and preferences.
- Outline estimated costs associated with marketing initiatives, including collaboration efforts with actuary and finance teams.
- Collaborated with relevant internal units (Legal, Compliance & Actuary) to prepare and send Notification Letters to OJK, ensuring compliance with regulatory requirements as needed.
- Create a marketing plan for the preparation of a customer program and collaborate with the distribution channel and actuary to determine sales projections and the targets to be achieved
- Developed comprehensive presentation decks tailored for stakeholder engagement and sales socialization, aimed at effectively communicating key information, strategies, and insights to facilitate informed decision-making and enhance collaborative discussion.
- Design, implement, and optimize digital lead generation campaigns (digital campaign) across various platforms (e.g., I-Share) to attract and engage potential Leads.
Job Requirements:
- A minimum of a Bachelor (S1) of all the majors.
- Have at least 3 years experience as Customer Campaign Manager.
- Overall good understanding on insurance products, operation rules and distribution.
- Strong analytical skill.
- Professional oral and written communication skill.
- Have sense of urgency, adapt well to changes and able to meet deadlines without sacrificing quality.
