Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Job Responsibilities;
- Program Design and create marketing plan for Loyalty Program, Customer Campaign, and necessary events in coordination with relevant divisions and when necessary with external vendors to ensure smooth execution
- Performance Review and Monitoring of Customer Campaign and Loyalty program to ensure that we meet the targets and comply with company guidelines
- Preparing Loyalty program proposal and term condition included Cost & Benefit Analysis
- Preparing and create marketing and loyalty plan for one calendar year plus execution in coordination with relevant divisions to meet the targeted companys revenue.
- Preparing campaign proposal, term condition and process flow, (Acquisition, Top Up, Up Sell, Cross Sell and Service Campaign Initiative) included Cost & Benefit Analysis
- Provide customer data insight and behavioral data to identify trends, segment audiences, and personalize loyalty experiences to maximize relevance and impact
- Manage budget for loyalty program by ensuring all the program are within our budget (Budget monitoring and budget performance reporting)
- Communication plan and execute communication related to loyalty program to sales team and customers
- Socialization program o all related division (Agency Team, Bancassurance Team, Customer Care and other stakeholders)
- Post-launched campaign evaluation
- Continuous improvement of the loyalty platform and loyalty campaign by learning from the post campaign.
Requirements
- Bachelor&aposs degree.
- 5+ years of experience in customer loyalty program or customer campaign in insurance or banking industry.
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amount of information with attention to detail and accuracy.
- Strong management skill and adequately able to work with many people with different backgrounds.
- Skilled in experimentation and adept at presenting ideas and concepts in a clear, focused, and easily digestible manner.
- Able to manage relationship with external vendor, assessment & monitoring in day-to-day basis.
- Demonstrates competencies such as effective time management, initiative (self- starter), detail-oriented, innovative, careful, assertive and adaptable.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
