SKINTIFIC is seeking a highly creative and detail-oriented Creative Strategist to lead the development of campaign key visual materials. This role is responsible for translating brand and product narratives into strong visual directions, mood boards, and campaign-ready creative assets that resonate with our target audience.
You will collaborate closely with the marketing and production teams to shape the visual identity of campaigns, from conceptualization to execution ensuring each creative output is fresh, bold, and aligned with brand values.
Key Responsibilities:
- Creative Concepting: Develop creative strategies and visual concepts for product launches and campaigns, turning brand positioning into compelling visual storytelling.
- Mood Board Development: Build campaign mood boards that define aesthetic direction, tone, and atmosphere for product shoots and visual assets.
- Key Visual Creation: Design and oversee the production of key visual materials for use across digital, e-commerce, social media, and out-of-home channels.
- Campaign Alignment: Ensure visual assets are consistent with the brands voice and identity, while remaining innovative and trend-forward.
- Collaboration: Work with creative, marketing, and production teams to bring campaign concepts to life, from pre-shoot planning to final asset delivery.
- Trend Spotting: Research and identify emerging visual and cultural trends in beauty, lifestyle, and design to keep campaigns relevant and engaging.
Requirements:
- Bachelors degree in Design, Visual Communication, Creative Strategy, or related field (or equivalent experience).
- Strong portfolio in minimum of 3 years demonstrating experience inkey visual creation, campaign mood boards, and brand storytelling, preferably within the beauty or personal care industry.
- Excellent sense of aesthetics: editorial, lifestyle, bold, and fresh creative direction.
- Strong understanding of beauty, fashion, or lifestyle industry visual trends.
- Fluent in English, both oral and written.
- Willing to comply with the WFO policy.
