We are looking for a creative and analytical Content Strategist who specializes in TikTok content strategy and growth. This role will be responsible for analyzing trends, planning engaging content, and driving audience growth through high-performing TikTok videos.
The ideal candidate has experience working in a creative agency or as a content manager, understands short-form video storytelling, and is highly skilled at translating data and trends into viral-ready content strategies.
Key Responsibilities
Content Strategy & Planning
- Develop and execute TikTok content strategies aligned with brand objectives and audience growth.
- Plan weekly and monthly content calendars based on trends, audience insights, and campaign priorities.
- Create content frameworks and storytelling angles to improve engagement and reach.
- Content Analysis & Optimization
- Analyze TikTok performance metrics, including views, engagement rate, watch time, and conversion impact.
- Identify content patterns, trends, and formats that drive strong performance.
- Continuously optimize content strategy based on data insights and platform trends.
Trend & Market Monitoring
- Monitor TikTok trends, viral formats, and competitor activities.
- Translate trending formats into relevant content ideas for the brand.
- Creative Direction
- Provide clear content briefs for creators, videographers, and social media teams.
- Collaborate with marketing and creative teams to ensure consistent brand storytelling.
- Ensure content remains authentic, engaging, and native to TikTok culture.
Qualification
- Minimum 2 years of experience in content strategy, content management, or social media strategy.
- Preferably from a creative agency or digital marketing agency background.
- Strong understanding of TikTok algorithms, trends, and short-form content dynamics.
- Proven ability in content planning and content performance analysis.
- Experience in creating or managing TikTok video content.
Additional:
- Must have a personal TikTok account with at least 1,000 followers.
- Familiar with TikTok analytics and content performance metrics.
- Strong creative thinking combined with data-driven decision making.
- Highly organized in managing content calendars and campaign timelines.
What we are looking for:
- Strong analytical mindset for content performance
- Ability to turn trends into a structured content strategy
- Passion for short-form storytelling and social media culture
- Highly creative but also results-driven
