Social Media Content Strategist + Video Editor
Location: Surabaya (On-Site)
Full-Time
Competitive Salary + Performance Bonus
ABOUT MINILETICS
Miniletics is a premium Indonesian athletic apparel brand selling directly to consumers through e-commerce.
Our mission is simple:
To inspire people to make small, consistent progress for a better self.
We move fast.
We take ownership.
We finish what we start.
If you're looking for a chill workplace without pressure, this might not be the place.
If you want to grow fast and build something meaningful, keep reading.
ROLE OVERVIEW
We are looking for a Social Media Content Strategist who can think before creating.
This role is not just about making captions or following trends.
You must be able to:
- Turn product features into human stories.
- Define target audience clearly.
- Decide the objective of each content.
- Structure hooks and storytelling with intention every second of the video or every detail of the carousel/IG Story.
- Edit your video using Capcut or Edit.
Simply, you will be the brain behind our social content.
WHAT YOU WILL DO
- Build structured content planning for Instagram & TikTok.
- Define target audience & content objective for each post.
- Develop strong hooks (first 3 seconds matter).
- Create clear content briefs for creative execution.
- Analyze performance & improve content direction.
- Ensure brand voice consistency across platforms.
WHAT WE ARE LOOKING FOR
You might be a fit if you:
- Have 12 years experience in social media / content strategy / digital marketing.
- You can edit the video using Edits or Capcut.
- Understand content funnel (awareness > engagement > conversion).
- Can explain the why behind your idea.
- Think structured, not random.
- You must comfortable using AI tools (ChatGPT, etc.) as a thinking partner, not copy paste machine.
- Are detail-oriented and can work in a fast-paced environment.
WE VALUE
- Growth mindset
- Curiosity
- Humility
- Accountability
- Tuntas hingga selesai
WHAT SUCCESS LOOKS LIKE (FIRST 3 MONTHS)
- Content planning becomes clearer and sharper.
- Fewer major revisions needed.
- Hooks are relevant and specific.
- Ideas are no longer generic.
- You can confidently explain your strategic thinking and your content marketing.
- You will be guided by the CEO directly, learn intensively.
Please drop your CV and your portfolio.
You may also email us to [Confidential Information] and [HIDDEN TEXT].
