Job Description
Company Description
Jims Honey is a leading Indonesian company specializing in fashion bags and accessories with a distribution network spanning the entire country. Established in 2014, the company continuously improves the quality and designs of its products to ensure customer satisfaction. With a vision to deliver the latest fashion styles at affordable prices, Jims Honey aims to make stylish and affordable products accessible to all Indonesian women. The company places a strong emphasis on quality, ensuring that customers receive top-tier products in both appearance and value.
Role Description
URGENTLY HIRING — Content Strategist
We are looking for a data-driven Content Strategist to lead content strategy and drive GMV growth across TikTok, Shopee, and Instagram.
This role is not just about generating content ideas—it focuses on strategy, execution, analysis, and scaling content that drives sales.
Key Responsibilities
1. Content Strategy
- Develop and execute content strategies and calendars (TikTok, Instagram, Shopee, Website)
- Create content focused on GMV and conversion
- Define content angles, hooks, and formats (UGC, educational, storytelling, hard selling)
2. Team Management
- Lead the creative team (Content Creators, Content Writers, Graphic Designers)
- Create briefs, manage timelines, and maintain content quality
3. Analysis & Optimization
- Analyze performance (TikTok & Instagram insights)
- Focus on engagement, retention, and conversion/GMV
- Turn data into insights and actionable strategies
- Scale high-performing content
3. Funnel Strategy
- Integrate TikTok, Instagram, Shopee, and Website into a unified funnel (awareness to conversion)
Qualifications
Minimum 2 years of experience as a Content/Social Media Strategist
Strong understanding of sales-driven content (not just viral content)
Data-driven mindset with the ability to make decisions based on insights
Experience leading a creative team
Strong understanding of content funnels, hooks, retention, and conversion
Familiar with TikTok, Instagram, and Shopee ecosystems
Bonus Points
Experience with TikTok Shop / Shopee
Proven track record of increasing GMV through content
Basic knowledge of performance marketing, SEO, and ads
Send your CV & Portfolio to: [Confidential Information]
Subject: Content
