Develop and execute Shopee affiliate strategies across three main channels: affiliate live streaming, social media content, and video.
Acquire, activate, and manage new creators, including filtering, nurturing, and scaling the creator pipeline.
Analyze daily and weekly performance metrics, including GMV, Closing Rate (CR), Click-Through Rate (CTR), Average Order Value (AOV), impression-to-click rate, and channel contribution.
Identify content opportunities that can create demand through category insights, TikTok/Shopee trends, breastfeeding and parenting pain points, and seasonality.
Coordinate with internal teams (Content, Product, Sales) to ensure readiness of creative materials, stock availability, and promotional mechanics.
Manage long-term relationships with top creators and execute loyalty programs to retain high performers.
Create and manage a monthly affiliate activation calendar, including experimentation strategies such as A/B testing for content formats, bundling, CTAs, and live streaming formats.
Prepare comprehensive performance reports and deliver data-driven optimization recommendations.
Qualifications
Minimum 1–2 years of experience in affiliate marketing, e-commerce growth, or creator management (Shopee Affiliate experience is a strong plus).
Strong understanding of Shopee Affiliate mechanisms, including commission structures, live affiliate features, feeds, video SEO, and recommendation systems.
Data-driven mindset with proven ability to execute strategies based on GMV, CR, CTR, AOV, and full-funnel performance.
Solid understanding of creator ecosystem dynamics, including recruitment, retention, and scaling creator performance.
Able to work quickly, flexibly, and adapt to the competitive, high-demand environment of the mother & baby category.
Excellent communication skills with experience in cross-functional collaboration and relationship-building with creators.
Creative thinker with strong capabilities in content ideation and demand creation.
Comfortable working with clear, measurable, and transparent KPIs.
