TNP Group is seeking a Content Specialist to drive strategic content development for Momcozy, a global mom & baby brand. This role blends creative direction, creator management, and data-driven optimization to deliver high-impact, localized short-form content for the Indonesian market.
If you live and breathe social media, understand what makes videos go viral, and love creating content that resonates with moms this role is for you.
What You Will Do
Content Strategy & Production
- Develop localized content strategies for TikTok, Instagram Reels, and YouTube Shorts.
- Create monthly content calendars aligned with campaigns and brand priorities.
- Review scripts, visuals, and edits to ensure strong hooks, compelling storytelling, and effective CTAs.
- Oversee high-volume content production with consistency and quality control.
Creator & Pipeline Management
- Manage and coordinate a large roster of KOLs and Affiliates through CRM tools (Trello, Lark, ClickUp).
- Guide and mentor interns to strengthen their content development capabilities.
- Collaborate with the Creative Team to deliver assets for large-scale or campaign content.
- Provide structured briefs and align creative output with brand direction.
Performance & Optimization
- Analyze key short-form metrics such as retention, hook rate, and shareability.
- Identify winning vs. low-performing content and propose optimization strategies.
- Continuously monitor algorithm trends to maximize viral potential and visibility.
Negotiation & Budget Oversight
- Negotiate with KOLs/Affiliates to ensure efficient cost structures and KPI alignment.
- Monitor spending within allocated content marketing budgets while maintaining strong ROI.
Requirements
- Bachelor's Degree in Marketing, Communications, Visual Design, or related field.
- 2-3 years of experience in Social Media Management, Content Marketing, or Creative Agency.
- Demonstrated viral content capability (portfolio or case studies with strong organic performance).
- Deep understanding of TikTok/Reels algorithms and content analytics.
- Strong copywriting, scriptwriting, and storytelling skills.
- Proficient in mobile editing tools (CapCut / VN).
- Experience managing creators, interns, or production workflows.
- Strong analytical thinking, leadership, and communication skills.
- English proficiency (written & spoken).
- Candidates with strong interest, understanding, or personal connection to parenting and early motherhood content are highly encouraged to apply.
- Willing to WFO, Kelapa Gading Jakarta Utara.
- Attach a portfolio showcasing your previous content creation work.
