Content Specialist, Indonesia (Hybrid)
Location:Jakarta, Indonesia (Office-based 3 days/week; WFH 2 days/week)
Reporting to:Head of Growth and Marketing
Overview
We are seeking a high-caliber, hands-onContent Specialistto spearhead our editorial and growth strategy across Indonesia. This is a senior individual contributor role designed for a market-driven storyteller who lives and breathes financial markets and digital assets.
You won't just be writingyou will be the voice of the company, translating complex payment technologies and fast-moving crypto narratives into high-impact content that drives institutional trust and retail engagement.This role requires physical residency in Jakarta to facilitate close collaboration with our local team.
Key Responsibilities
- Primary Architect of Voice:Lead end-to-end content execution as the company's lead writer, producing high-quality institutional thought leadership, analytical industry stories, and sophisticated corporate narratives.
- Omnichannel Strategy:Own the content lifecycle across social media (X, Instagram, LinkedIn), the company website, and community channels (Telegram/Discord), with a relentless focus on organic audience growth.
- Market Translation:Simplify complex blockchain and payment infrastructure concepts into accessible, clear, and compliant storylines for the Indonesian market.
- Cross-Functional Execution:Partner with the Growth and Product teams to support token/product launches, affiliate content, and partner promotions (advertorials).
- Trend Monitoring:Stay plugged in to daily crypto trends and macro-financial shifts to ensure our messaging is always timely and culturally relevant.
Requirements
- Experience:5+ years of professional experience in Content Strategy or Editorial roles, specifically withinFintech, Web3, or Digital Assets.
- Market Knowledge:Deep understanding of the Indonesian crypto landscape, regulatory environment, and investor sentiment.
- Portfolio:Proven track record of managing content for high-growth brands or top-tier industry publications.
- Technical Literacy:Ability to navigate complex tech (Staking, L2s, RWA, or Payments) and explain them to both degens and institutional partners.
- Language:Native-level fluency in Bahasa Indonesia and professional-grade English.
- Location:Must be based in Jakarta.This is a hybrid role requiring3 days in-officeand 2 days working from home.
