Job Description:
At dentsu, content is not just about output, it's a performance lever.
We're shifting from content production to a more integrated, data-informed approach across CRM, social, and full-funnel marketing. This role sits at the center of that shift.
As a Content Marketing Specialist, you will create and optimize content that drives engagement, conversion, and retention, working closely with CRM, Media, and Creative teams to ensure every message is intentional, measurable, and aligned to the customer journey.
This role is best suited for someone who wants to move beyond writing into performance-driven content.
About Dentsu
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brandsCarat, dentsu X, iProspect, Dentsu Creative, and Merkleas well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
www.dentsu.com
What You'll Do
- Develop and execute content across CRM (email, push, lifecycle), social, and campaign channels, aligned to audience segments and funnel stages.
- Write high-quality content across formats, from short-form messaging to campaign narratives.
- Partner with CRM and Media teams to align content with targeting, timing, and channel strategy.
- Translate campaign objectives into structured content flows (e.g. acquisition, engagement, retention journeys).
- Manage content calendars, workflows, and delivery timelines across multiple channels.
- Track and optimize content performance (open rate, CTR, engagement) and iterate based on insights.
A Bit About You
- At least 2 years of experience in content, copywriting, or digital marketing.
- Strong writing fundamentals with an instinct for clarity, structure, and audience relevance.
- Familiar with CRM or lifecycle content (email, push, user journeys) and/or performance marketing environments.
- Comfortable working with data, you're curious about what performs and why.
- Highly organized and able to manage multiple deliverables across fast-moving timelines.
- Proactive, accountable, and eager to grow into a more strategic, performance-oriented role.
Dentsu Values
Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good
Inclusion and Diversity
We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.
So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
Keeping connected
Please visit our website to find out more and connect with us on social.
www.dentsu.com
- Please include an updated CV in your application.
- We regret that only short-listed candidates will be notified
Location:
Jakarta
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
