Channel Activation Specialist - Off Trade

About the Job

Multi Bintang Indonesia is currently hiring for a Channel Activation Specialist - Off Trade under the Sales function. Based in our Talavera office at South Jakarta, this role reports directly to the Trade Marketing Manager and plays a vital role in driving the execution of Off-Trade channel strategies, from trade promotions to key initiatives aligned with our Evergreen, AP, and SP commercial objectives.

You will collaborate with cross-functional teams, including Brand Marketing, Finance, Supply Chain, Procurement, Regional Trade Marketing, and Field Sales, to ensure effective execution and continuous channel growth.

About Multi Bintang Indonesia

You might think that were just one iconic brand, but were actually so much more.

As the pioneer of the beer industry in Indonesia with a proud history of over than 90 years in the country, Multi Bintang Indonesia is synonymous with BINTANG, Indonesias favorite and most iconic beer brand. As part of the HEINEKEN Company, Multi Bintang Indonesia also produces and markets the worlds most valuable international premium beer brand, Heineken, as well as a portfolio of other beer brands, such as including Tiger Soju Flavoured Lager, BINTANG Pilsner, BINTANG Crystal, BINTANG Anggur Merah, BINTANG Arak Jeruk & Madu, and BINTANG 0.0.

We believe in making a positive impact and creating a real change in the world. Join us and lets do something that matters!

At Multi Bintang Indonesia, we offer a world of opportunities for your career development. Be part of something bigger than yourself, create real change in the world, and make positive impact through your careers!

Job Purpose

As our Channel Activation Specialist - Off Trade, you will be the driving force behind translating our brand and commercial strategies into impactful execution across the Off-Trade channel. Youll work closely with the Channel Development Manager and collaborate with key internal stakeholders (including Brand Marketing, Finance, Supply Chain, Procurement, and Field Sales) to bring our channel plans to life with precision and purpose.

In this role, you will lead the development and execution of trade initiatives, implement outlet standards (PICOS), and contribute to the design of channel strategies that fuel volume growth and profitability. It&aposs a perfect opportunity for someone who thrives in a dynamic market environment, values execution excellence, and is eager to make a tangible impact through smart planning and seamless cross-functional collaboration.

#DoSomethingThatMatters

Main Responsibilities

• Design and execute channel initiatives aligned with brand and channel strategies.
• Develop tactical plans to respond to channel dynamics and drive volume & profit.
• Implement Perfect Outlet Execution (PICOS) to ensure availability, affordability & visibility.
• Plan and monitor trade spend to ensure effective & efficient investments.
• Track performance, apply learnings, and optimize future executions.

Candidate Criteria

• Bachelor&aposs degree in Marketing, Economics, Business, or a related field.
• Minimum 4 years of relevant experience in Trade Marketing, Channel Development, or Brand Management, preferably in FMCG, tobacco, or liquor industry.
• Analytical and data-driven, proactive and innovative, team-oriented, customer-focused, and eager to learn and grow.
• Fluent in spoken and written English (mandatory). Knowledge of other local languages is a plus.

Tools Provided: Laptop

Contract: Full-time

Why Join Us

Be part of a company that committed to people and growth. This role offers a unique opportunity to shape the organization through people strategies, work with inspiring leaders, and build meaningful change in a fast-paced, highly collaborative environment. Join us and lets #DoSomethingThatMatters!

Note: Multi Bintang Indonesia embraces diversity and welcomes applications from all backgrounds! We are committed to fostering a positive and inclusive recruitment process. If you require any assistance during your application or at any stage of the process, please let us know how we can support you by contacting us at [Confidential Information].

Disclaimer:

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