* Lead strategic growth across different dairy categories * Translating customer insights into actionable category and revenue plans * Champion NPD / innovation pipeline from concept to launch
Role purpose
As the Category Revenue Planning Manager - Foodservice, you will play a pivotal role in shaping category strategy across bakery and non-bakery (including QSR, pizza, pasta, and dessert ) channels. Youll lead strategic planning, portfolio development, and revenue growth initiatives across eight core dairy categories including butter blend, cream, and processed cheese.
This is a high-impact role that blends market insights, customer engagement, financial planning, and new product development (NPD) to deliver sustainable business outcomes.
Key Responsibilities
Strategic Category Planning
Build and execute 3-year category strategies based on market insights, demand-supply dynamics, and portfolio optimisation.
Revenue Growth Management
Lead pricing strategy, trade spend optimisation, and financial forecasting to drive EBIT and margin performance.
NPD Leadership
Champion the innovation pipeline from concept to launch, collaborating with R&D, marketing, and sales.
Customer Engagement
Translate insights from bakeries, QSRs, and restaurants into actionable plans and product solutions.
Capability Building
Develop training frameworks and branded materials to empower sales teams and support trade marketing initiatives.
Success in This Role Means * Delivering measurable growth in revenue, volume, and profitability * Launching commercially successful NPDs * Embedding customer-centric planning and insights * Enabling sales teams with tools and training * Owning and optimising financial planning for assigned categories
What Youll Bring * Education: Degree in Food Technology. MBA is an added advantage. * 3-5 years experience in category or trade marketing, with 2-3 years in foodservice. Dairy experience is a strong advantage. * Strong commercial acumen and financial acumen * Proven success in NPD and channel strategy * Excellent communication, collaboration, and project management skills * Analytical mindset with the ability to turn data into insights * Comfortable presenting and influencing across diverse teams
Our Co-operative
Te Mtpuna toa takitini
Fonterras strength is in the collective.
We are a Co-operative created and owned by Aotearoa New Zealand dairy farmers. Our rich history is built on farming families working together to share the natural goodness of our dairy with the world.
Collaboration, innovation, and passion was the cornerstone of our creation and something we continue to value today through our commitment to care for the land, our animals, and every drop of milk. Our milk creates goodness through nutritious food with safe, quality ingredients that are loved here in New Zealand and around the world.
