Business Development (Product Marketing)

As a Product Marketing Specialist you will focus on multi-brand strategies especially in Network andData Center Infra Solutions, You will be responsible for creating and executing marketing initiatives to drive brand growth, market awareness, and product adoption across multiple product lines.

Job Descriptions:

Product Positioning & Messaging: Develop clear and compelling product positioning, value propositions to each brand's target audience, effectively differentiating products in a competitive market.

Cross-functional Collaboration: Worked closely with sales, PreSales, and Marketing Communication teams to ensure product launches are strategically aligned and executed seamlessly across all channels.

Brand Strategy: Played a key role in developing and refining the brand strategy for multiple product lines, ensuring alignment with overarching business objectives and consumer expectations.

Requirements

• Minimum 2-3 years track-record on managing vendor or distributor relationships, especially in ICT Industry.
• Proven track record working for System Integrator.
• Having knowledge in IT Solutions, and able to discuss it specifically related to Network and Data Center InfraSolutions.
• Strong vertical industry knowledge (e.g FSI, Government and Public Sector, Energy & Utilities)
• Experience on managing alliances with major Technology vendor, related to Network and Data Center Infra Solutions.
• Coordinate with Sales and Pre-Sales team, to align with partner programs with revenue goals.
• Lead generation, pipeline building, strategic thinking (Market research, vertical and opportunity mapping)
• High level in presenting to end users.