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Serial

Business Development Lead

Serial
Indonesia
5-7 Years
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Job Description

Responsibilities

Lead and Manage Sales Inquiry Team:

  • Provide mentorship, training, and performance guidance to the two existing staff members handling incoming sales inquiries.
  • Optimize the workflow and ensure that inquiries via email, WhatsApp, and other channels are handled efficiently and with a high level of customer service.
  • Set measurable KPIs for individual and team performance, including response times, conversion rates, and customer satisfaction.

Strategic Sales Growth

  • Develop and execute a proactive sales strategy to reach out to companies, institutions, and corporate clients for bulk orders.
  • Identify potential new market segments or untapped industries where your lifestyle and home-living products can be introduced.
  • Build and manage a sales pipeline for corporate/wholesale orders and monitor the progress from lead generation to closing.

Proactive Sales Outreach

  • Create a system for regularly contacting potential corporate clients and institutions.
  • Develop relationships with key decision-makers in businesses and institutions to encourage long-term partnerships.
  • Create presentations, proposals, and brand decks tailored to bulk buyers, focusing on value propositions that meet the needs of each target industry or business.

Collaboration And Coordination

  • Work closely with the marketing team to align sales and marketing efforts, ensuring that product promotions, new launches, and campaigns are effectively communicated to potential buyers.
  • Collaborate with the supply chain and operations team to ensure timely delivery and manage inventory levels to meet corporate order demands.
  • Liaise with the finance department to structure pricing and discounts for bulk orders, ensuring profitability while remaining competitive.

Customer Relationship Management (CRM)

  • Create and optimize a CRM system to track all inquiries, follow-ups, and sales conversion rates.
  • Ensure the team is following up diligently with every inquiry and is maintaining long-term relationships with repeat buyers, particularly corporate and wholesale clients.
  • Analyze CRM data to identify trends, monitor customer behavior, and make strategic adjustments to maximize sales opportunities.

Sales Reporting & Analysis

  • Regularly review sales data, inquiry volumes, conversion rates, and revenue contributions from direct and bulk sales to identify areas for improvement.
  • Prepare reports on team performance, sales forecasts, and revenue generation, and present findings to leadership to inform decision-making.
  • Stay informed on market trends, competitor activities, and customer preferences to adapt the sales strategy as needed.

Upselling And Cross-Selling

  • Develop strategies for upselling or cross-selling additional products to existing corporate clients, increasing the average order value.
  • Train staff to recognize opportunities for upselling or expanding orders when handling inquiries.

Requirements

  • Minimum 5 years of experience in sales, with a strong background in business development, preferably in retail, lifestyle, or B2B sales.
  • Proven experience managing small teams and mentoring staff, with a focus on sales performance and customer service.
  • Ability to develop and implement sales strategies, and proactively identify new business opportunities.
  • Strong written and verbal communication skills, with the ability to present ideas and proposals convincingly.
  • Experience with CRM software to track leads, sales activities, and manage customer relationships.
  • A proactive and solution-focused mindset to address sales challenges and improve the overall inquiry process.
  • Familiarity with the home and lifestyle product market would be an advantage, although not a strict requirement.
  • Comfortable with proactive outreach methods such as cold calling, email marketing, LinkedIn networking, and attending business events.

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Sales
Employment Type:
Full time

About Company

Serial

Job ID: 149615401

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Last Updated: 23-06-2026 07:50:08 AM
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