PT. Tiga Pilar Familia is a fashion accesories importer and distributor based in Jakarta. We are autorized distributor for Roche Ornament products and have our own brands including Mimori, Kamino and Loli&Moli. With 16 years of experience, we strive to meet the market demands and constantly expand our business.
Responsibilities
- Create marketing strategies for overall brand & marketing development at TPF both in online and offline channel.
- Monitor social media presence of each TPF brand account and create engaging content for the audience.
- Plan and monitor production of creative assets such as photography, video, design and copywriting to ensure brand consistency.
- Use data-based insights to monitor campaign performance, calculate ROI and make recommendations for future marketing initiatives.
- Maintain good & strong relationships with influencers, media platforms, brand & retail partners to maximize brand exposure.
- Collaborate with cross-functional teams to execute comprehensive marketing strategies.
- Develop retail marketing, POSM and visual merchandising programs to increase sales.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
Requirements And Skils
- BSc/MSc degree in Marketing or related field.
- Having > 5 years experience as Marketing Manager in Fashion / Retail / FMCG Industry.
- Demonstrable experience in marketing together with the potential and attitude required to learn.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns.
- Solid knowledge of social media ads.
- Experience in setting up and optimizing marketing campaigns.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
