Develop and implement integrated brand strategies for all Sagala F&B brands, ensuring alignment with overall business objectives across both online delivery platforms.
Maintain and strengthen brand identity and reputation by ensuring consistency in visual elements, messaging, and tone across all customer touchpoints.
Conduct market research, analyze consumer behavior, monitor industry trends, and assess competitor activities to identify growth opportunities, refine brand strategies, and guide new product development initiatives.
Execute end-to-end marketing campaigns, including planning, cross-functional collaboration, performance tracking, and post-campaign evaluations based on data-driven insights.
Qualifications
5 years of experience in brand management within the F&B or FMCG industry.
Comfortable working in a multi-brand organization and a fast-paced environment.
Strong skills in data analysis, cross-functional coordination, and fast execution.
