Brand Manager

We are looking for a Brand Marketing Manager to take ownership of one of our automotive brand and drive its brand growth and market performance. This role will be responsible for developing and executing brand strategies, marketing plans, and product initiatives based on market and consumer insights.

As a senior member of the marketing team, you will work closely with cross-functional teams to translate business objectives into impactful marketing strategies, ensure consistent brand execution, and identify opportunities to strengthen the product's market position and growth.

Responsibilities

• Lead the development and execution of 360° brand and marketing strategies for assigned automotive product lines to strengthen brand presence and drive business growth.
• Own the end-to-end marketing process, from strategic planning, campaign development, execution, to performance evaluation across multiple channels.
• Develop marketing strategies based on market, consumer, competitor, and product insights, identifying opportunities to strengthen product positioning and drive growth.
• Collaborate closely with Sales, Product, Creative, Digital, PR, and external partners/agencies to ensure effective, timely, and consistent campaign execution.
• Monitor and optimize brand and campaign performance, marketing effectiveness, and ROI to deliver measurable business and market impact.

Requirements

• Bachelor's degree or equivalent in Marketing, Business, Communications, or a related field.
• Minimum 5+ years of experience in Brand Management, Product Marketing, or Marketing, preferably within the automotive or consumer goods industry.
• Proven experience managing end-to-end 360° marketing campaigns across multiple channels.
• Strong understanding of brand strategy, product positioning, market and consumer insights, and campaign performance analysis.
• Strong strategic thinking, communication, stakeholder management, and project management skills, with a results-oriented mindset.