Senior Brand Manager

Job Description:

• Develop and execute brand and marketing strategies aligned with business objectives and consumer needs.
• Own and manage the brand's end-to-end P&L, including revenue, profitability, pricing, A&P investment, and business performance.
• Lead annual brand planning, translating business targets into clear marketing priorities, strategies, and initiatives.
• Analyze consumer insights, market trends, and competitive landscape to identify growth opportunities and strengthen brand positioning.
• Lead product innovation, renovation, and portfolio development from opportunity identification through launch and post-launch evaluation.
• Develop and execute integrated 360° marketing campaigns across ATL, BTL, digital, trade, and consumer activation.
• Work cross-functionally with Sales, Finance, Trade Marketing, R&D, and Supply Chain to drive execution, monitor KPIs, and deliver sustainable business growth.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field, with minimum 5–7 years of experience in Brand Management / Marketing, preferably in FMCG.
• Strong experience in developing and executing end-to-end brand and marketing strategies, with a proven track record of driving business growth.
• Solid understanding and hands-on experience in managing P&L, including revenue, profitability, pricing, A&P investment, budgeting, and business performance.
• Strong commercial acumen with the ability to translate business objectives into clear brand strategies, marketing plans, and measurable initiatives.
• Strong analytical and strategic thinking skills, with the ability to leverage consumer insights, market trends, competition, and business data to identify growth opportunities.
• Proven experience in product innovation, renovation, portfolio management, and new product launches, from ideation through post-launch evaluation.
• Experienced in managing integrated 360° marketing campaigns across ATL, BTL, digital, trade, and consumer activation.
• Strong stakeholder management and collaboration skills, with experience working closely with Sales, Finance, Trade Marketing, R&D, and Supply Chain.
• People management and leadership experience with the ability to lead teams and influence cross-functional stakeholders.
• Experience with Nielsen, Kantar, or other market/consumer data would be an advantage.