Overview:
- The Brand Manager aims to enhance brand equity and long-term image while driving sustainable consumption growth through innovative, insight-driven strategies and activation programs that engage consumers and align with the agreed plan.
Key Responsibilities
Strategy Development
Lead the development of the business plan for assigned brand(s).
- Fully understand and communicate brand strategies, competitive advantages, and actively seek consumer insights.
- Assist in business planning by providing the overall brand strategy, creative direction, and relevant innovative brand activation programs.
- Plan brand media strategies, evaluate and analyze media performance regularly.
- Collaborate with the Global Brand Team (SEASA) for related projects.
- Coordinate closely with Trade Marketing, NSM, and NKAM for sales/channel strategy related to assigned brand(s).
- Champion the execution of brand activation programs in Consumer and Medical channels, defining Key Performance Indicators.
Creative Development
Assist in the development of brand communication strategies and lead the delivery of winning creative materials aligned with those strategies.
- Create and deliver communication briefs.
- Lead the creative development and production processes.
- Manage the creative development timeline to ensure timely delivery of effective communication materials.
- Work within production budgets to deliver on expectations.
- Evaluate communication results and refine directions for future developments.
Innovation
- Identify and recommend business opportunities based on key consumer insights and strategic brand alignment.
- Collaborate with Business Development and Regulatory departments to bring new product(s) to the market within agreed timelines.
- Formulate marketing and launch plans; lead launch phases for new product(s).
- Monitor the post-launch performance of new product(s) against KPIs.
Resource Planning
- Actively manage and track brand investments according to IOP and SP plans, optimizing return on investment. Proactively address budget issues with the Marketing Head.
- Collaborate and build robust relationships with key partners, including sales teams, agencies, plants, suppliers, regulatory departments, and external partners.
Monitoring & Reporting
- Collect information and marketing intelligence to support brand development.
- Demonstrate a passion for consumer knowledge by actively understanding consumer behavior, lifestyle trends, and their implications for the brand.
- Continually monitor brand health using available tools and address key variances by proposing solutions to the Head of Marketing.
- Monitor sales performance against OP and LE, identifying achievements and gaps.
- Evaluate sales gaps, propose, and implement plans to address those gaps.
- Measure the effectiveness of each key consumer program and highlight learnings.
- Provide monthly debriefings to the Head of Marketing and CH Director with detailed brand performance, program results, and future planning analysis.
Product Availability
- Fully understand the distribution system for assigned brand(s) and related competitors.
- Identify potential distribution channels in collaboration with the Sales team.
- Monitor product visibility, ensuring maximum brand visibility at the outlet level.
- Evaluate gaps, propose, and implement plans to address them.
- Accurately forecast product demand to ensure stock availability meets customer needs.
Qualifications:
- Bachelor's degree in Marketing, Biomedical Sciences, Pharmacy, or related fields.
- 3–5 years of work experience in FMCG, healthcare, pharmaceutical, or medical marketing.
- Deep knowledge in marketing and brand management, including strategy development, positioning, competitive analysis, and long-term brand vision creation.
- Proficiency in creating engaging and compliant marketing materials.
- Ability to interpret data, solve problems, and provide actionable insights.
- Strong written and verbal communication skills to convey technical concepts effectively.
- Demonstrated ability to build and sustain strong relationships across teams and stakeholders.
Our Story
Fonterra is a global nutrition company owned by 9000 farming families in New Zealand. We employ 20,000 people around the globe and offer amazing opportunities for people who want to join our team. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence.
At Fonterra, diversity, inclusion, and flexibility are a big part of our business, and with a collaborative culture, inspiring leaders and passionate people, this is a great place to work, please apply and join our team.
