AVP B2B Marketing Communication

Core Function:

To drive excellent execution of marketing communication initiatives by translating business and brand strategy into high-impact campaigns, content, and events — ensuring consistency and quality to achieve business impact across touchpoints.

Leadership Expectations

• Lead and mentor team members to deliver high-quality, detail-oriented execution
• Build a culture of ownership, speed, and creative excellence
• Act as a bridge between strategy and execution, ensuring no dilution of intent in final outputs

Key Responsibilities:

1. Integrated Campaign Execution & Orchestration

• Translate brand and commercial strategy into campaign execution plans across digital, content, and offline channels.
• Ensure messaging clarity, audience relevance, and strong value proposition in every campaign.
• Oversee campaign rollout, monitor execution quality, and ensure on-time, high-standard delivery.

2. Creative Direction & Brand Governance

• Lead and supervise visual and creative development across:
• Social media
• Marketing collaterals
• Sales tools & presentations
• Internal & external communications
• Provide clear directions to internal designers and agencies to ensure:
• Strong, consistent brand identity
• High-quality and professional output
• Alignment with business messaging and campaign objectives
• Act as quality gatekeeper for all outward-facing materials.

3. Content Development and Production

• Oversee development of B2B content (campaign assets, thought leadership, case studies, digital content).
• Ensure all content reflects clear positioning, strong storytelling, and business relevance.
• Align messages across channels to ensure one consistent narrative to market.

4. Event & Experience Management

• Lead end-to-end execution of B2B Marketing Events and Customer Engagements.
• Ensure strong concept development aligned with campaign objectives and brand messaging.
• Oversee vendors, agencies, and third parties to ensure seamless execution and connected experience.
• Act as final control point during on-site execution.

5. Cross-Functional Alignment

• Work closely with: Product Marketing, Segment Marketing and Channel Marketing Teams to ensure all communications:
• Reflecting actual product capabilities
• Address market needs and pain points
• Support lead generation and conversion
• Ensure marketing output is practical, usable, and impactful for sales teams.

6. Performance Monitoring & Optimization

• Track performance of campaigns and content across channels.
• Identify gaps in execution and continuously improve content effectiveness, engagement, and conversion impact.
• Ensure insights are translated into better future execution.

Requirements

1. Min 5 years of experience in Marketing Communication, preferably in B2B Tech, Telco, ICT, or Digital Solutions.
2. Minimum 3–5 years of experience leading teams and managing external working partners.
3. Proven ability to execute integrated marketing campaigns across digital, content, and offline channels (events and customer engagements).
4. Strong capability in translating complex technology solutions into clear, compelling, and business-relevant messaging.
5. Strong creative judgment with ability to direct designers and agencies to deliver high-quality outputs.
6. Experience developing B2B content such as sales kits, case studies, solution narratives, and campaign assets.
7. Proven track record in managing and executing B2B tech events and customer engagements.
8. Strong ability to work cross-functionally to ensure alignment and commercial relevance.
9. Data-driven mindset with ability to monitor campaign performance and continuously improve execution effectiveness.
10. Strong ownership, attention to detail, and ability to operate in a fast-paced, complex, multi-product environment.