Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies from measurement & analytics to content production.
Role Summary:
As an Affiliate Specialist, you will support our client's affiliate and social commerce strategy by connecting products and services to users through relevant, conversion-focused touchpoints. You will work closely with cross-functional teams and external partners to execute affiliate initiatives, with a strong focus on TikTok affiliate programs, creator partnerships, and social commerce performance.
In this role, you will manage affiliate relationships, drive creator-led sales through high-performing social content and livestream activities, and support operational workflows that maximise GMV and campaign performance.
Role:
Affiliate Recruitment
- Identify and recruit active TikTok affiliates within relevant niches
- Evaluate creators based on selling style, engagement rate, conversion potential, and past sales performance
- Build and maintain a pipeline of high-potential affiliates
Affiliate Onboarding & Enablement
- Manage a large network of affiliates across micro, macro, and mega-tier creators
- Provide recommended SKUs, promotional materials, and content direction
- Conduct product and campaign briefings, including USPs, key selling points, and GMV targets
Affiliate Program Management
- Manage exclusive affiliate programs and nurture top-performing affiliates through consistent engagement
- Implement tiering structures, incentive programs, and performance bonuses to drive sales growth
- Maintain strong community engagement via group chats, regular check-ins, and updates
Data Analysis & Reporting
- Track affiliate link performance and analyse SKU-level results from livestream sessions
- Prepare weekly and monthly GMV reports by affiliate performance
- Identify trends and recommend improvements by comparing exclusive vs. non-exclusive affiliate performance
Live Performance Operations
- Monitor daily livestream performance metrics, including viewership, engagement, conversion rates, and SKU sales
- Provide feedback and coaching to affiliates to improve livestream selling techniques
- Identify rising creators and develop them into top-performing affiliates
Content & Campaign Support
- Recommend high-performing SKUs and strong selling angles
- Provide simple content guides, scripts, and talking points to support creators
- Coordinate fast product sampling to accelerate content production
- Support livestream structure and flow to improve conversion rates
- Plan weekly livestream schedules and sales campaigns to drive GMV growth
Cross-Functional Collaboration
- Work closely with Marketing, Content, and E-Commerce teams to align on promotions and campaign priorities
- Share on-the-ground insights to improve future campaigns, product strategies, and affiliate programs.
You:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 3+ years of experience in affiliate marketing, KOL/creator management, or social commerce
- Experience working with MCNs, affiliate agencies, or TikTok Shop creator ecosystems is preferred
- Strong understanding of TikTok Affiliate Centre tools and dashboard
- An active network within affiliate or creator communities is a plus
- Proficient in Microsoft Excel for tracking and reporting
- Strong communication, coordination, and relationship management skills
- Results-driven and comfortable working in a fast-paced, performance-focused environment
- High sense of ownership and flexibility, including availability for weekend livestream monitoring when required
- Exceptional verbal and written English communication and presentation skills
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
