Adecco Indonesia is currently representing a well-established and fast-growing company within the Digital Banking sector in building a next-generation financial ecosystem for Indonesia's SME and MSME segment.
As VP of MSME Digital Banking & Relationship Growth, you will play a critical leadership role in scaling one of the bank's most strategic digital initiatives. You will be responsible for driving account growth, funding inflow, product adoption, and long-term engagement, while working closely with Product, Technology, and Business teams to continuously enhance the platform. This role requires a strong blend of product understanding and commercial acumen someone who deeply understands how digital products translate into real business value
Job Responsibilities
Account & Business Growth
- Own and execute the end-to-end account development strategy, focusing on increasing the number of active SME & MSME accounts and funding inflows.
- Drive sustainable growth across acquisition, activation, engagement, and retention for a platform currently serving hundreds of thousands of users.
- Translate business targets into scalable growth initiatives aligned with the bank's digital business roadmap.
Product & Business Alignment
- Act as a strategic bridge between Product and Business, ensuring product enhancements directly support commercial and user growth objectives.
- Partner with Product and PMO teams to define, prioritize, and deliver continuous product improvements across onboarding, features, and user experience.
- Ensure strong adoption of key features, including flexible funding solutions.
Product-Led Growth & PMO Collaboration
- Work closely with Product Management, Engineering, and Data teams to optimize user journeys, funnels, and growth loops.
- Support structured execution through Product Development and PMO frameworks, ensuring timely delivery of initiatives.
Funding & Monetization Strategy
- Develop strategies to grow funding inflows through digital channels while maintaining flexibility and liquidity features for users.
- Ensure monetization and funding strategies remain aligned with customer needs and regulatory standards.
Partnership & Ecosystem Development
- Build and scale partnerships with platforms, marketplaces, and SME communities to accelerate account acquisition and usage.
- Strengthen the bank's presence within the SME ecosystem as a trusted digital financial partner.
Analytics, Reporting & Performance Tracking
- Own growth performance tracking, including account numbers, funding growth, activation rates, and feature adoption.
- Leverage data, insights, and experimentation to continuously refine strategies and improve outcomes.
Leadership & Stakeholder Management
- Lead and develop a high-performing Account Development team.
- Influence and align senior stakeholders across Business, Product, Risk, Compliance, and Technology functions.
Job Requirements
- 812 years of experience in digital banking, fintech, funding platforms, securities, or MSME-focused digital products.
- Strong background in account development, digital growth, or business development, with clear ownership of growth metrics.
- Proven ability to understand product deeply while driving business outcomes able to speak both product and commercial language fluently.
- Experience working closely with Product Management, Engineering, and PMO teams.
- Strong analytical mindset with experience using data to guide decisions and measure performance.
- Entrepreneurial, hands-on, and outcome-driven; thrives in fast-moving digital or startup-style environments.
- Excellent communication and stakeholder-management skills.
- Fluent in Bahasa Indonesia and English.
