Role Purpose:
As Vice President of Marketing, you will play a critical role in unlocking category potential, strengthening brand equity, and ensuring every marketing investment delivers sustainable sales growth and profitability. This role demands a strategic thinker with strong business acumen, people leadership, and a relentless focus on performance and innovation.
Requirements:
- 7-10 years of experience in marketing, with at least 3-5 years in a senior leadership role (Head of Marketing or Senior Brand Manager).
- Experience in FMCG, beauty, and personal care is a strong advantage.
- Brand & Growth Strategy: Ability to design and execute marketing strategies that enhance brand awareness, customer acquisition, and retention.
- 360 Marketing Approach: Strong understanding of digital marketing, offline campaigns, PR, and strategic partnerships.
- Digital Marketing: Proficiency in paid advertising (Meta, Google, TikTok), SEO, social media, email marketing, and influencer marketing.
- Performance Marketing: Ability to optimize ROAS, CAC, and LTV across multiple marketing channels.
- Community & Social Commerce: Experience in building active brand communities and leveraging social commerce for sales growth.
- Ability to lead and develop the marketing team, including creative, content, and performance marketing specialists.
- Strong communication and negotiation skills with internal and external stakeholders (partners, media, and KOLs).
- Comfortable working in a fast-paced start up environment with dynamic challenges.
Key Responsibilities:
1. Strategic Marketing Leadership
- Define and lead the integrated marketing strategy that delivers against company objectives, including sales growth, market share, and brand health metrics.
- Translate the company's long-term vision and commercial goals into compelling brand narratives and actionable marketing programs.
- Act as the custodian of the brand portfolio strategy, identifying growth opportunities, white spaces, and innovation platforms.
- Own the brand level profit and loss statement, total marketing budget and ensure all marketing investments are effective, efficient, and aligned to ROI and business impact.
- Serve as a key member of the commercial leadership team and contribute to enterprise-wide strategy, planning, and decision-making.
2. Brand Building & Commercial Impact
- Drive brand equity and consumer engagement through impactful campaigns that combine creativity, insight, and data.
- Lead the development and execution of full-funnel marketing initiatives to drive customer acquisition, conversion, and loyalty.
- Build strong cross-functional partnerships with Sales, Product, Finance, and Supply Chain to ensure alignment and commercial delivery.
- Accountable for delivering measurable outcomes on top line sales and CM2 (Contribution Margin 2) performance.
3. Organizational Leadership & Talent Development
- Lead, inspire, and develop a multi-disciplinary marketing team across.
- Or other department that deemed as relevant by the management
- Define clear roles, responsibilities, KPIs, and performance frameworks across all teams.
- Drive a high-performance culture through coaching, development, and succession planning.
- Build future-fit marketing capabilities with a strong focus on consumer-centricity, digital fluency, and agile ways of working.
4. Performance Marketing & ROI Excellence
- Establish a performance-driven marketing culture with strong measurement frameworks and continuous optimization.
- Lead regular marketing performance reviews to ensure efficient budget allocation and strategic prioritization.
- Implement best-in-class analytics, data, and insight tools to guide strategic decision-making and resource planning.
- Foster a mindset of experimentation and innovation across the team testing, learning, and scaling what works.
