User Growth Analytics (Monee)

Job Description:

• Manage end-to-end marketing initiatives such as CRM to drive new user acquisition and retention, including mechanics planning, budget optimization, user segment breakdown, A/B testing and performance analysis
• Provide details plans for marketing campaigns or A/B testings, aligning them with the overall business objectives
• Regularly review and analyze key marketing metrics to provide insights that guide decision-making for campaign improvement
• Conduct data-driven analysis to provide actionable insights and recommendations for current business direction on ShopeePay, Digital Products and Credit businesses
• Design analysis framework, extract relevant data, run in-depth analysis, and deliver findings using suitable visualization and reporting tools to communicate and collaborate with related stakeholders
• Support other special projects as requested

Requirements:

• At least 1 - 2 years of work experiences in areas of marketing analytics, business analytics, data analytics, strategy consulting, e-commerce or tech industries
• Strong technical skills with experience in SQL is a must
• Intermediate MS Excel and Google Sheet skills, capable of utilizing different formulas and features to drive desired result
• Strong analytical and logical reasoning skills
• Strong sense of ownership over their work and long-term goals a self-starter
• Excellent communication skills in both written and verbal format in Thai and English
• Reliable and good team player who enjoys a fast-paced and iterative environment