About the Role
As a Senior Manager of User Engagement at Gojek, you'll play a pivotal role in driving active user growth through both performance marketing and CRM levers. You'll be responsible for optimizing active user metrics and cost per active user, helping us deepen engagement and maximize retention efficiency across key business verticals. This role works closely with the Performance Marketing, CRM, and Product Growth teams to shape data-backed strategies that accelerate user activity and retention within Gojek app.
About the Team
The User Engagement team at Gojek focuses on driving active user growth and retention across key business verticals. The team manages performance marketing and CRM initiatives end-to-end, optimizing user engagement metrics and cost per active user (CPAU). Working closely with Product, BI, and Marketing, the team analyzes activation and reactivation trends to identify and test growth opportunities. It also leads efforts in campaign consolidation, audience segmentation, and growth loop design to improve engagement consistency. With a strong emphasis on data-driven decision-making, the team builds frameworks and dashboards to monitor engagement health across all user lifecycle stages.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to Empower Progress by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia's vast consumer household.
About Gojek
Gojek is Southeast Asia's leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
