Trade Marketing Manager (Skincare, HABA Channel)

Salary: Competitive and based on experience

Location: Jakarta

Keywords: collaborative, consumer demand, brand awareness, trade marketing strategy, shopper insights, retail solutions, category growth, promotional activities, channel development, teamwork

A leading global personal care and skincare brand is seeking a Trade Marketing Manager to drive the success of its products in Jakarta. This pivotal role offers you the opportunity to shape and execute trade marketing strategies that directly impact consumer demand and brand visibility at retail level. You will work closely with cross-functional teams, including marketing, sales, key account management, and medical sales, ensuring that every initiative is aligned with business objectives and market trends. The organisation values collaboration, knowledge-sharing, and a supportive environment where your expertise in developing promotional activities and analysing shopper behaviour will be highly appreciated. If you are passionate about making a tangible difference in the fast-evolving world of personal care and skincare, this position provides an excellent platform for professional growth, flexible working opportunities, and the chance to contribute to a team committed to excellence.

• Play a central role in shaping trade marketing strategies for a renowned personal care and skincare brand, collaborating with diverse internal teams to maximise consumer engagement and sales results.
• Enjoy a dynamic work environment that encourages teamwork, knowledge-sharing, and continuous learning, with access to training opportunities designed to support your career progression.
• Benefit from flexible working arrangements and a culture that values your input in driving category growth, brand awareness, and customer satisfaction across multiple retail channels.

What you'll do:

As Trade Marketing Manager - Personal Care and Skincare based in Jakarta, you will be entrusted with steering the strategic direction of trade marketing efforts for a globally recognised brand. Your day-to-day responsibilities will involve close collaboration with various internal teams to ensure all initiatives are harmonised with broader business goals. You will be responsible for crafting annual plans that reflect both market realities and company ambitions. By leveraging your understanding of shopper behaviour and customer profiles, you will develop targeted promotional activities designed to boost consumer demand at retail level. Your analytical skills will be essential as you monitor programme effectiveness through regular reviews, using insights gained from data analysis to refine future campaigns. In addition to managing budgets judiciously, you will play a key role in updating merchandising standards and creating engaging Point of Sales materials that elevate the brand's presence. Success in this role hinges on your ability to foster strong relationships both internally and externally while maintaining a keen focus on delivering measurable results.

• Develop and implement comprehensive annual trade marketing plans that integrate brand strategies with channel sales development needs.
• Collaborate closely with marketing, key account management, medical sales, and e-commerce teams to ensure seamless execution of trade initiatives.
• Initiate and nurture category collaborations with key customers to drive category sales growth and expand market share for the brand.
• Lead the design, approval process, and execution of thematic trade promotions in partnership with internal stakeholders.
• Monitor, evaluate, and continuously improve trade marketing programmes by analysing their effectiveness against set objectives.
• Conduct monthly reviews of trade execution status and promotion analysis to inform future strategies.
• Stay attuned to market dynamics to identify opportunities for brand and product growth within retail environments.
• Regularly update merchandising guidelines while developing impactful Point of Sales tools that enhance brand presence and consumer engagement.
• Manage trade marketing budgets efficiently to optimise spending while achieving targeted outcomes.
• Track channel profitability by analysing ROI data to ensure sustainable sales growth and recommend improvements as needed.

What you bring:

Your proven expertise as a Trade Marketing Manager - Personal Care and Skincare will be instrumental in driving success within this role. You bring not only deep industry knowledge but also an empathetic approach towards understanding shopper behaviour across diverse channels. Your collaborative spirit enables you to thrive when working alongside colleagues from different departments, fostering an environment where ideas are shared openly for mutual benefit. With your analytical acumen, you transform raw data into meaningful insights that inform strategic decisions-ensuring every campaign is both relevant and impactful. Your attention to detail ensures budgets are managed responsibly without compromising on quality or effectiveness. Furthermore, your ability to build lasting relationships with external partners supports the expansion of category sales while enhancing overall brand reputation. Adaptability is second nature; you welcome new challenges as opportunities for growth while remaining committed to upholding high standards of professionalism.

• Demonstrated experience in trade marketing within the personal care or skincare industry, ideally involving collaboration across multiple channels such as retail pharmacy chains.
• Proven track record of developing effective business strategies based on customer/shopper insights that lead to optimised sales results.
• Strong analytical skills with the ability to interpret complex sales data into actionable consumer insights for targeted marketing initiatives.
• Excellent interpersonal abilities enabling you to work collaboratively with cross-functional teams including marketing, key accounts, medical sales, and e-commerce.
• Experience managing budgets efficiently while maximising return on investment for promotional activities.
• Ability to design unique promotional plans tailored for specific retail environments based on current trends and customer data analysis.
• Familiarity with monitoring programme effectiveness through regular reviews and recommending improvements as needed.
• Competence in updating merchandising guidelines regularly while developing innovative Point of Sales tools that enhance consumer engagement.
• Capacity for building strong external relationships with key account customers such as major pharmacy chains or medical retailers.
• Commitment to continuous learning and adaptability in response to evolving business needs or market developments.

What sets this company apart:

The organisation stands out as a leader in personal care and skincare by prioritising employee wellbeing alongside business performance. It fosters an inclusive culture where teamwork is celebrated, knowledge-sharing is encouraged, and every voice matters. Employees benefit from flexible working arrangements designed to support work-life balance while pursuing ambitious professional goals. Training opportunities are readily available so you can continue expanding your skillset within a supportive network of knowledgeable peers. The company's commitment extends beyond commercial success-it actively invests in nurturing talent through mentorship programmes and collaborative projects that promote both individual achievement and collective progress. By joining this team, you become part of an environment where compassion, dependability, and shared purpose drive everything they do.

What's next:

If you are ready to make a meaningful impact in the world of personal care and skincare through collaborative trade marketing leadership, this is your chance!

Apply today by clicking on the link below-take the next step towards joining a team dedicated to excellence.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.