Define and own the end-to-end first-party (1P) audience strategy and governance across campaigns and business units
Embed audience strategy at the beginning of campaign planning
Enable seamless activation of 1P audiences across channel
Drive continuous performance improvement through experimentation
Ensure measurable business impact from audience initiative
Translate data into actionable business insights
Ensure effective collaboration and adoption across teams
Requirements:
Bachelor's degree in any major, preferably Management/ Business, Mathematics, Engineering, Statistics, Data Science, Information Systems, or other related fields
5 years experience in Data Analyst, Marketing Technology Operation, Audience segmentation, Data-driven marketing, CRM / Martech / Performance marketing, Growth experimentation or analytics
Experience working with large-scale first-party data and cross-functional business teams is highly preferred.
Experience in Telco, Fintech, or Digital Business
Exposure to control vs exposed testing frameworks
Experience working with media agencies or performance platforms
