Social Media Trategist Lead
Hybrid, Full time
Key Responsibilities:
- Develop, implement, and manage our social media strategy to increase brand awareness, improve marketing efforts, and increase sales.
- Collaborate with the Marketing and Creative teams to align social media strategies with overall marketing campaigns and brand messaging.
- Create and maintain a social media calendar for regular updates across platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok, ensuring consistent engagement with our audience.
- Produce social media activation such as video content and campaign to communicate brand strategic initiatives.
- Analyze the performance of social media campaigns using tools like Google Analytics, Facebook Insights, and others to gather insights and adjust strategies accordingly.
- Engage with followers, respond to queries in a timely manner, and monitor customer reviews to foster a positive community and customer service presence.
- Stay up-to-date with the latest social media best practices and technologies. Use social media marketing tools such as Buffer, Hootsuite, or Sprout Social.
- Work with copywriters and designers to ensure content is informative, appealing, and consistent with our brand&aposs voice.
- Oversee social media accounts layout, including suggesting profile picture, bio, and cover photo updates.
- Conduct competitor analysis to stay ahead of trends and utilize best practices in social media marketing.
- Coordinate with the Content Planner to ensure a cohesive content strategy across all platforms, maximizing engagement and conversion opportunities.
Qualifications:
- Bachelors degree in Marketing, Communications, or related field.
- Proven work experience as a Social Media Strategist or Strategic Planner.
- In-depth understanding of social media platforms, trends, and best practices.
- Experience with social media management tools and analytics platforms.
- Ability to manage multiple projects and deadlines effectively.
- Adaptability to evolving industry trends and algorithm changes.
- Demonstrated ability to drive results and achieve social media goals.
- Strong verbal and written communication skills.
- Strategic and creative thinker with the ability to develop innovative social media campaign strategies that align with brand identity and goals.
Collaboration with Other Departments:
- Marketing Team: Align on overarching marketing strategies and ensure social media efforts support broader marketing objectives.
- Creative Team: Collaborate to develop visually appealing and brand-consistent content for social media platforms.
- Content Planners: Coordinate content creation and scheduling to maintain a consistent and engaging online presence.
- Digital Marketing Lead: Report on social media performance metrics and collaborate on integrated digital marketing campaigns.
