Social Media Strategist

Job Responsibilities

• Develop and execute social media strategies aligned with brand and marketing objectives
• Manage and grow the company's social media accounts (Instagram, TikTok, X, LinkedIn, Facebook, etc.)
• Plan and manage content deliverables, including content ideas, themes, editorial calendars, and monthly campaign assets
• Develop, execute, and optimize paid social media advertising campaigns (Meta Ads, TikTok Ads, etc.)
• Define ad objectives, audience targeting, budgeting, and creatives in collaboration with internal teams
• Monitor, analyze, and report both organic and paid social media performance using analytics tools
• Deliver regular performance reports and insights for content and ads, including recommendations for optimization
• Conduct research on trends, competitors, and audience behavior to improve campaign effectiveness
• Collaborate with designers, copywriters, and marketing teams to ensure timely delivery of content and ad assets
• Maintain consistent brand voice and messaging across all social media platforms

Job Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• Minimum 13 years of experience as a Social Media Strategist or in a similar role
• Strong understanding of social media platforms, algorithms, and best practices
• Proven knowledge and hands-on experience in social media advertising (Meta Ads, TikTok Ads, etc.)
• Ability to plan, manage, and deliver clear campaign and content deliverables
• Experience in audience targeting, A/B testing, budget allocation, and ad optimization
• Strong analytical skills with the ability to interpret performance data and provide actionable insights
• Familiarity with social media and ad analytics tools (Meta Business Suite, TikTok Ads Manager, Google Analytics, etc.)
• Creative, detail-oriented, and able to manage multiple campaigns simultaneously
• Strong communication skills and ability to collaborate across teams