Social Media Specialist

1-3 Years

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Early Applicant

Job Description

Responsibilities

Manage and grow the Instagram account (feed, reels, stories, etc.).
Create engaging content aligned with the brand identity (captions, visual ideas, reels concepts).
Research viral trends and topics to implement into content strategies.
Develop and maintain a consistent content plan & posting schedule.
Collaborate with design/photography/videography teams (if any) for content production.
Monitor, analyze, and report on social media performance (reach, engagement, follower growth).
Engage with the audience through comments and DMs.
Provide recommendations and strategies to increase brand awareness and engagement.

Requirements

Minimum 12 years of experience as a Social Media Specialist / Content Creator / Digital Marketing.
Strong understanding of Instagram and current social media trends.
Creative, up-to-date, and skilled at producing engaging content for Gen-Z & Millennials.
Ability to write catchy captions in line with brand tone of voice.
Basic knowledge of Instagram analytics (IG Insights, Meta Business Suite).
Able to multitask and work under deadlines.
Plus point: Basic photo/video editing skills (Canva, CapCut, Adobe Premiere, etc.).