Social Media Specialist

1-3 Years

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Early Applicant

Job Description

Responsibilities

Job Description:

Create content plan & content calendar (weekly/monthly) aligned with brand strategy.
Develop and implement social media strategies through organic content and live hosting.
Manage and grow social media accounts (Instagram, TikTok, etc.) to increase brand awareness and sales leads.
Conduct community management: reply to comments, DMs, and engage with followers.
Create relevant, creative, and engaging content aligned with Beauty industry trends.
Collaborate with design & production teams to deliver engaging visual content.
Plan and execute special campaigns (promotions, seasonal events, collaborations with KOL/Influencers).
Manage and optimize social media ads (targeting, budgeting, A/B testing, evaluation).
Conduct market & competitor research to identify new content opportunities.
Stay up to date with social media tools and trends.

Requirements

Minimum 1 year experience managing social media accounts, preferably in the Beauty industry.
Creative, proactive, open-minded, simple thinker & good storyteller.
Proven track record in managing and growing business social media accounts.
Strong knowledge of social media platforms, trends, tools, and best practices.
Good sense of design, aesthetics, and visual branding.
Capable of executing photo & video content creation.
Excellent written and verbal communication skills.
Strong analytical skills to evaluate and report social media performance.
Able to work independently and as part of a team, with good time management.