Social Media Specialist

Job Description

• Manage and oversee all social media platforms including Instagram, TikTok, Facebook, YouTube, and X.
• Develop weekly and monthly content plans aligned with brand objectives.
• Create clear content briefs for the creative team and external content creators.
• Monitor and apply current social media trends, especially on TikTok and Instagram.
• Write engaging captions that reflect the brand's tone of voice.
• Handle content posting, scheduling, and community engagement (DMs & comments).
• Track, analyze, and prepare weekly and monthly social media performance reports.
• Collaborate closely with Marketing, Creative, KOL, and E-Commerce teams to ensure consistent messaging across all channels.

Skills & Requirements

• Minimum 2 years of experience as a Social Media Specialist, Content Creator, or Digital Content Planner.
• Strong understanding of TikTok and Instagram trends, algorithms, and best practices.
• Excellent copywriting and communication skills.
• Comfortable working with KPIs and performance metrics.
• Experience in beauty, fashion, or wellness brands is an advantage.
• Creative, agile, proactive, and able to work in a fast-paced environment.
• Willing to work onsite (WFO) in South Jakarta.