Social Media Marketing Specialist (Placement Clubhouse - Padel)

*Placement for : PT. Cipta Gandaria (Clubhouse)

*Instagram : @clubhouse.id

To build and execute Clubhouse's marketing and content strategy, growing brand awareness, engaging the community, and driving bookings (courts, coaching, events, and F&B).

Requirements

Experience managing social media for lifestyle, sports, or F&B brands.

Strong content creation skills (photography, video editing, Canva/Adobe tools).

Comfortable with paid ads (Facebook Ads Manager, Google Ads).

Passionate about sports/fitness/lifestyle (padel interest = huge plus).

Strong communication in English + Bahasa.

Key Responsibilities

1. Content Creation & Management

Plan and produce content for Instagram, TikTok, LinkedIn, and WhatsApp campaigns.

Create engaging visuals, reels, carousels, and copywriting aligned with Clubhouse's premium-lifestyle positioning.

Manage a consistent posting schedule (e.g., 46 posts/week + daily stories).

2. Community Engagement

Respond to comments, DMs, and inquiries in a timely and professional manner.

Build and moderate WhatsApp/Telegram community groups (Reclub, Intense Partner).

Collaborate with coaches and members to feature authentic stories and testimonials.

3. Campaigns & Lead Generation

Design and execute campaigns for monthly bookings, events, and coaching programs.

Coordinate influencer/KOL partnerships, track ROI, and manage brand ambassadors.

Run paid ads (Meta Ads, Google Ads) with clear KPIs: bookings, sign-ups, engagement.

4. Analytics & Reporting

Track metrics (reach, engagement, leads, conversions).

Prepare monthly marketing reports with recommendations.

Test and optimize creatives and formats for better performance.

5. Brand & Partnerships

Ensure Clubhouse visuals and voice are consistent across all touchpoints.

Support Reiner (partnerships) by amplifying sponsor/F&B tenant activations on social media.

Work closely with ops team to promote on-site activities, events, and launches.

KPIs (Key Performance Indicators)

Social media growth (followers, reach, engagement rate).

Leads generated for coaching & monthly bookings.

Event sign-ups and attendance.

ROI on paid campaigns.

Community satisfaction/engagement in digital channels.