Position Overview
You need to be the Chief Director of the Domino Festival's online presence. We are seeking a Full-Stack Campaign Strategist to steer the entire season's social media battle. You will be responsible for everything from top-level strategic planning to daily execution, coordinating with the Content Factory and KOL resources. Your goal is to achieve snowballing brand awareness through high-quality Organic Content, thereby reducing the project's reliance on pure Paid User Acquisition (Paid UA).
Key Responsibilities
- Campaign Strategy & Roadmap
- Campaign Planning: Define the full-season social media strategy for Domino Festival. Clarify the roles and personas for each platformTikTok (Main Stage), Instagram, Facebook, X and YouTube. Plan the full-cycle content rhythm covering the Teaser phase, Opening, Regular Season, Carnival, and Closing.
- Key Moment Detonation: Plan special communication tactics for core milestones (e.g., Opening Ceremony, Finals Night, Offline Carnival) to ensure the event generates nationwide buzz and discussion during critical moments.
- Dynamic Strategy Optimization: Regularly upgrade the campaign strategy and roadmap by synthesizing insights from historical data, evolving market trends, and user feedback, ensuring the plan remains agile and effective throughout the season.
- Content Operation & Execution
- Weekly Delivery: Produce and execute the weekly Content Calendar, controlling the editorial direction and topics.
- Independent Production Capability: Ability to operate independently without relying on vendors. In response to breaking trends or daily operations, you must be able to independently complete high-quality copywriting, short video editing (CapCut/Premiere), and basic graphic design to ensure timeliness.
- IP/Series Building: Create signature Domino social media series (e.g., Player Skits, Arena Vlogs, Fun Challenges) to cultivate user viewing habits.
- Collaboration & Ecosystem
- Resource Integration: Act as the Connector. Provide clear asset requirements to the Content Production Team while managing external KOL/KOC and community resources to form a unified promotional force.
- Community Management: Go beyond just posting; dive deep into communities (Discord/Telegram/IG Comments). Build high-stickiness interactions with core players to create a vibrant community atmosphere.
- Data-Driven: Be accountable for Views, Engagement Rate, and Retention. Conduct regular data reviews to analyze which content drives organic growth.
Requirements
Experience & Background:
- 3-5 Years Experience: 3-5 years of local social media operation experience in Indonesia. Must have a proven track record of managing Top-tier Brand accounts or S-Class Large-scale Events.
- Preferred Background: Experience in local esports event/Brand/Media/Publisher industries is a plus.
Core Competencies:
- Hybrid Mindset: Possess both a Strategic Brain and Execution Hands (strong Internet Sense).
- Platform Expert: Deep mastery of Indonesian TikTok algorithms, IG visual aesthetics, and trending topics.
- Data Sensitivity: Ability to diagnose issues from data reports (e.g., Is low completion rate due to the first 3 seconds being weak or the topic being boring).
Language Proficiency:
- Bahasa Indonesia: Native level (Must understand memes/slang and write authentic local copy).
- English: Professional working proficiency.
- Mandarin: Strong Plus (Facilitates direct strategic alignment with the core HQ project team, reducing communication loss).
