Social Media Executive

Lion Brewery Co are looking for an excellent and creative Social Media Executive to join their team.

The candidate will excel at creating engaging social media content across a variety of platforms in English, and manage the scheduling of all social media posts. This person will use their expertise to maintain consistency of brand voice and look and feel, manage ads and track ROI effectively, work collaboratively with the internal marketing team as well as external partner brands and customers, and respond to all inbound social media enquiries quickly and with great customer service.

Current Job Scope Marketing & Social Media (Lion Brewery Co)

1. Social Media Management

Manage and oversee three active social media accounts for Lion Brewery Co.

Developing and executing monthly 2 editorial plans for feed and stories, aligned with brand tone and seasonal initiatives.

Publishing content on Instagram, Facebook, and TikTok, with regular scheduling (3x feed posts/week; daily IG Stories).

Managing all incoming DMs, comments, and enquiries in a responsive, brand-aligned manner.

Accepting collaboration tags, managing UGC mentions, and redistributing relevant brand mentions.

Responding to customer reviews via Google Business (especially for Taproom SG).

2. Paid Media and Reporting

Boosting selected content with ad spend via Meta Ads Manager.

Preparing monthly social media performance reports.

Creating ROI breakdown reports using Excel to track efficiency and ad returns.

Archiving content and editorial materials in Notion and Google Drive.

3. Influencer/KOL Coordination

Curating and managing relationships with monthly KOL partners for both Lion Brewery Co Taproom SG and Lion Brewery Co

Preparing deliverable briefs: 12 IG Stories per month (3 per week) and 1 Reel/month per KOL.

Managing budget allocation and final payment based on deliverables at end of each month.

4. Event Participation & Representation

Identifying relevant brand-aligned events (beer festivals, music/culture events, F&B pop-ups).

Attending events to represent the brand, engage with the public, and capture content.

Coordinating booth presence and ensuring brand visibility.

Leading on-site content creation: live coverage, short-form videos, and post-event recaps.

5. Creative Direction & Content Briefing

Collaborating with in-house designers and photographers to brief and guide visual direction for social and marketing campaigns.

Maintaining content consistency across all accounts in tone, aesthetic, and messaging.

• Editing content from Taproom team for reels on@lionbreweryco_taproomsg

Qualifications

• Full fluency in the English language is required.
• Previous work experience with alcohol brands is a big plus.
• Experience managing ad-sense, and running ads on IG, FB and Tiktok
• Experience in tracking ROI and creating detailed reports for management
• Demonstrable track record of building social media following and presence
• Strong written and verbal communication skills
• Craft beer knowledge is preferred!

Who You Are

• Self-starter the ability to work without micro-management and enjoys taking initiative and thinking of new ideas
• Ambitious - candidates who will relish the opportunity to work with a rapidly growing start-up in a fast-paced environment
• Flexible can do things in an agile manner, and take issues as they come and deal with them appropriately
• Self-aware who isn't afraid to make mistakes, but will own up to and learn from them
• Transparent accountable to your line manager and open about your successes and failures

Bonus Points:

• Second/Third Languages, particularly Mandarin