Social Media Executive

1-3 Years

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Early Applicant

Job Description

Responsibilities

Plan, create, and schedule daily social media content tailored for the Malaysian audience.
Manage official brand accounts targeting Malaysia, ensuring tone and language fit local preferences.
Conduct competitor and trend analysis to ensure the brand stays relevant and engaging.
Collaborate with designers, copywriters, and the product marketing team to produce impactful campaigns.
Coordinate with Malaysian KOLs/KOCs for product seeding, collaboration, and user-generated content.
Monitor performance metrics (engagement rate, reach, follower growth) and provide monthly reports.
Support campaign execution for regional launches, sales events, and community engagement

Requirements

Bachelor's degree in Marketing, Communication, or related field.
13 years of experience managing social media for beauty, fashion, or lifestyle brands.
Strong understanding of Malaysian digital culture and social media trends.
Proficiency in English; understanding of Malay is a strong plus.
Creative mindset with strong communication and coordination skills.
Familiarity with analytics tools (Meta Business Suite, TikTok Analytics, etc.)